SNP and GE15

The Scottish Referendum campaign was marked by a very timid approach to their message by the SNP. They obviously did not want to appear extreme to the middle of the road voter but as a result failed to garner their votes and possibly also failed to convert some undecided voters to the Yes camp. David Knowles has recently written about converts here. Many people have been converted to the renewal of Scotland through participation in the Referendum and the SNP must talk their language.

That means not sinking to the level of the other parties trying to hedge their bets for their positions after the election. The SNP message should be loud and clear. “Vote for us, the only party who will put the Scottish People’s interests first”. They should ignore any attempt to get them into a duel of weasel words. Be simple. Be evangelistic. That is the Scottish mood.

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